Viseart Paris was founded by Anastasia Sparrow, a successful former model and San Francisco entrepreneur. Throughout her modeling career, Anastasia was consistently confounded by the lack of high quality makeup with the staying power to endure a lengthy film shoot without damaging her skin or causing allergic reactions. In 2012 she found the answer in Viseart, a niche professional cosmetics brand manufactured in Paris. Viseart became the doorway to creating premiere products without cutting corners or using fillers that tend to be the culprits of causing allergic reactions. She imagined a makeup community where everyone in the arena can play, no matter their skin type, sensitivities, or allergies.
With phenomenal makeup as her ally, Anastasia launched Viseart Paris into the global professional makeup community. The brand swiftly developed a stellar reputation for having an amazing shade range, long wear formulas, superb pigmentation and creamy textures- all without irritation. Viseart formulations are complex yet straightforward: fewer ingredients and no fillers means fewer allergies and lasting beauty.